Phan Thiết – Mũi Né in the southern province of Bình Thuận has become one of Việt Nam’s most attractive tourist destinations, proving particularly popular with Russian visitors in recent years.
Bình Thuận Culture, Sports, and Tourism Department Director Ngô Minh Chính reported that the province welcomed 30% of the 190,000 Russian tourists to have visited Việt Nam since the start of 2013.
Bình Thuận province’s tourist numbers are still limited by its lack of seaports and airports, but Russian arrivals have grown steadily since 2006.
About 35% of Bình Thuận’s 2013 visitor arrivals were of Russian origin.
Russian tourists also stay for longer than others, with their average holidays lasting at least seven days.
Bình Thuận’s Tourism Development Board has recognised the Russian market’s potential and dispatched provincial leader and travel agency delegations to promote its destinations in major Russian cities.
Russian tour operators and travel press have also visited Bình Thuận to survey tourism marketing.
Twenty Russian tour operators have arrived in Phan Thiết since 2012.
They investigated the quality of services, the standard of accommodation facilities, and the new Hàm Tiên – Mũi Né tourist area, says Bình Thuận Provincial Tourism Association President Nguyễn Văn Khoa.
The high season for Russian tourists stretches from September to early March as visitors flee harsh European winters for the warm sunshine of Mũi Né.
Phan Thiết – Mũi Né’s luxury resorts are especially popular.
Many Russian airlines have recently opened direct flights to Việt Nam, complementing the market’s increasing regard for Việt Nam and Phan Thiết as premier holiday destinations.
Bình Thuận province is hard at work preparing for the forecast surge in Russian tourist arrivals.
Its plans include overcoming the limitations of provincial transport infrastructure, improving service quality, diversifying its tourism products, and protecting its reputation as a safe and friendly environment for travellers.