A series of cultural activities, festivals, art performances and investment promotion conferences will be held this month at the ‘Việt Nam Days in Japan 2013’ in Japan’s Tokyo, Osaka, Kobe, Nagoya and Fukuoka cities.
Two important festivals of the event are the Việt Nam Festival in Tokyo and Nagoya on September 14-15 and the Hello Việt Nam-Aichi 2013 Festival in Aichi Prefecture on September 21-22.
The event is co-organized by the Ministry of Foreign Affairs, the Ministry of Culture, Sports and Tourism and the Embassy of Japan in Việt Nam
The road show is launched to attract Japanese tourists to Việt Nam, at a time the growth rate of arrivals from this country to Việt Nam is slowing.
Japanese tourists are seen strolling through a park in Quảng Nam Province
The Việt Nam Festival, an annual festival attracting hundreds of thousands of Japanese, will feature around 90 booths displaying Vietnamese food, handicraft and tourism products.
In addition, there will be art performances and ao dai shows with the participation of Vietnamese and Japanese artists.
According to Nguyễn Văn Trân, general director of the travel joint venture company APEX mainly catering to Japan tourists, the parent company in Japan will join the event to introduce Vietnamese tourism to Japanese tourists.
Currently, attracting tourists from Japan is more difficult as the price competition is getting tougher, and thus there needs to be more promotion activities to attract tourists.
Japan is a big visitor-generating market for Việt Nam’s tourism.
However, the number of Japanese tourists coming to Việt Nam in the January-August period increased by only a slight 4.4% year-on-year to 392,990.
Many Vietnamese travel companies and associations have proposed opening representative offices in Japan but no office has been opened there so far.
The Department of Culture, Sports and Tourism of Quảng Ninh Province has recently announced to open its representative office in Japan late this year.
Source: The Saigon Times